![]() Rich sitelinks are the links under a main search result that look kind of like a table of contents. Here are the features you're going for and how you can try to get them. Using it, you'll see the whole picture: what SERP features you have at the moment, which of your target searches have SERP features available that you don't currently claim, and more. This is where it's helpful to arm yourself with a tool to monitor the SERP features. ![]() On the other hand, you get the chance to really stand out, which is something you simply couldn't get with a dull SERP. There are two sides to this coin: on the one hand, this cornucopia of elements cuts down on the organic search results, giving you less of a chance to break into the first page of search results. In today's SERP, especially for branded searches, only five or six results on the first page will be organic: the rest of the space will be occupied by the various Google features. There are dozens of important ranking factors, from backlink diversity to intent matching, and implementing best practices isn't always simple.īut, for now, let's concentrate our optimization efforts on something quick, easy-ish, and mostly under your control: getting the rich snippets. There's a lot to take care of when it comes to SEO. Boost your SERP presence with rich snippets Why use these instead of Google's or Bing's tools? With these professional-level tools, you can optimize for any search engine, track your rankings for any number of keywords, and not be obligated to participate in ad services like Google Ads, for example. Its free version works well for smaller businesses that don't need lots of bells and whistles. Or, if you're specifically working through WordPress, try Yoast, easily the best-known SEO tool for WP, TYPO3, and Magento. ![]() It's not as extensive, since they mostly source limited functionality from tools like SEMrush, but it's functional and free. We offer a free version, or you can upgrade to a professional version for $299/year. It handles all aspects of SEO, from keyword research and rank tracking to link building and competition research. My first suggestion is the set of tools I created:. It's easy to assume that "free" never equals "good." But there's a whole host of tools that do their jobs well either for free or quite a bit cheaper than the rest. Try professional-grade free and cheap tools Using the Webmaster tools, you'll get a view of your inbound backlinks, research the keywords that bring people to your website, and find out your CTR level.Įspecially combined with other SEO tools, these free options from Google and Bing can make a huge difference as you optimize. But for starters, their Webmaster tools include a free and accessible SEO dashboard. And it's all free.Īlso, while Bing may not get as much search traffic as Google, it's a player in the search market, and optimizing for Bing is a topic unto itself. Obvious first choice: the tools provided to you by the search engines themselves.Ĭombining the tools like Google's Keyword Planner and Trends with the site analytics of Search Console will help you identify and prevent many impending problems, as well as create a functional content plan. Start with the search engines' own free SEO tools For small businesses, it makes sense to start with free tools and work your way up if you find they're working well for you. Some tools will run you up a bill of thousands of dollars a year, and that doesn't include the time you'll spend navigating the apps themselves. In order to optimize that content, you'll need SEO tools-and those can get quite costly. I've written about how to create content matching search intent, so make sure you work on that before diving into the rest. The first step to a solid SEO game is strong content. Here, I'll start by talking about the tools that can help you with SEO and then dig into how to optimize for rich results-those stand-out features on SERP that increase visibility. Everyone Googles to find the best option, which means having the highest position on the search engine results page (SERP) is a natural marketing priority. But organic search is among the biggest, most effective, and most reliable client acquisition channels. SEO can feel like a time-suck for small business owners.
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